May is Bladder Cancer Awareness month.
American and Australasian companies unite to launch an online bladder cancer patient community – bladdercancer.me – to provide support, tools and information for patients, their families and care-givers.
Bladder cancer is the fifth most commonly diagnosed cancer in the US, with over 75,000 new cases diagnosed in the US annually. Bladder cancer is three times more common in men than women, and 1 in 42 people will be diagnosed with bladder cancer in their lifetime.
Melon Health has joined forces with a group of American and Australasian companies, including Pacific Edge Diagnostics USA, to launch a patient community to support people and their families living with bladder cancer. The site is unique in the way it empowers patients to self-manage their journey.
The bladdercancer.me site provides the resources and community often seen on other cancer community sites, but also offers tools for symptom tracking, and reminders.
The rising use of the internet in healthcare is nothing new, with “Dr Google” providing a font of information, says Siobhan Bulfin, CEO of Melon Health.
“But the ability to connect virtually, with other people going through the same thing is something that has come about in recent years as patients and medical researchers started to see how empowering social connections can be.
“Online patient communities are having a significant positive effect on people with cancer; providing a place where patients and their families can find emotional support, social connections and access to trustworthy resources and information.
“The journey from diagnosis through treatment is often a traumatic and overwhelming one. But thanks to the internet, cancer sufferers and their families are now receiving more support than ever, and these days it’s increasingly likely to be from a total stranger living on the other side of the world.”
One early user of the site commented, “It’s nice to be part of a community with others who are going through the same ups and downs.”
This says Siobhan, is exactly the response they are hoping for.
###Here is a video introducing BladderCancer.me:
##About Bladder Cancer
The major causes of bladder cancer are thought to be tobacco smoking and exposure to occupational chemicals in the rubber, organic dye, metal refining, petrochemical and paint industries.
Common symptoms of bladder cancer include burning urine, frequent urination and hematuria (the presence of an abnormally high number of red blood cells in the urine). Hematuria can be macroscopic (visible in the urine) or microscopic (detectable only with dipstick testing or microscopy).
Bladder cancer is treatable if detected early, but it has one of the highest recurrence rates of all cancers and requires regular monitoring.
Cxbladder is an effective, non-invasive, urine based diagnostic technology, developed by Pacific Edge, that can be used to detect and monitor bladder cancer. With two tests in market and two others on the way, Cxbladder significantly outperforms the traditional cytology and FISH tests and is a step change in how bladder cancer is detected and monitored.
Just as technological advancements are changing the way bladder cancer is detected and monitored, the bladdercancer.me site seeks to change the way patients monitor and manage their own treatment and health. The patient-orientated community and tools on the site are beneficial not only for patients, but also for their physicians.
“Together technology and self-empowering health tools will change the way we conquer bladder cancer.”