My Viva

Patient support program for Humira users in New Zealand.

ONLINE PATIENT COMMUNITY   PARTNER: ABBVIE

Private online community for New Zealand patients prescribed Humira.
Example of MyViva Work

Background

There was an unmet need among patients with chronic disease who wanted access to more information and to connect with someone ‘just like them’.

“the two most powerful words for anyone who’s struggling: me too”

MyViva patient

Brief

AbbVie needed a patient engagement solution for people on the drug Humira that would adhere to regulatory healthcare and pharmaceutical guidelines, yet offer the full scope and strength of a patient community. The solution would form part of the Humira Patient Support Programme named 'Viva' which means 'embrace life' and its sole focus is patient wellness and emotional well-being.

Solution

MyViva is a private online community with personalised health content and tracking tools. Patients can schedule and attend video meetings with nurse specialists, share resources and provide support to one another.

MyViva Community

Connect, share and support

The community is a place where people on the drug Humira can connect with one another, share their experiences, provide support to one another and receive professional help.

Resources and information

Patients have direct access to a range of resources, and information within the community. They can share their experiences on the public newsfeed or via private chat or video conference with the MyViva nurses.

MyViva Mobile Design

“It's fantastic to connect with people who understand what it's like to have a chronic condition and use the same medication. If I have a question there's always a variety of people who can offer their experiences, and Viva nurses to share their expertise - and I like helping other people by sharing my own advice too. It's comforting to have Viva nurses checking in on me, even when everything is going well and I'm feeling healthy.”

MyViva user

Results

This quote from a MyViva patients says it all: “‘the community is as important to me as my medication”.

More of our Outcomes