Patient support program for Humira users in New Zealand.
ONLINE PATIENT COMMUNITY PARTNER: ABBVIE
There was an unmet need among patients with chronic disease who wanted access to more information and to connect with someone ‘just like them’.
“the two most powerful words for anyone who’s struggling: me too”MyViva patient
AbbVie needed a patient engagement solution for people on the drug Humira that would adhere to regulatory healthcare and pharmaceutical guidelines, yet offer the full scope and strength of a patient community. The solution would form part of the Humira Patient Support Programme named 'Viva' which means 'embrace life' and its sole focus is patient wellness and emotional well-being.
MyViva is a private online community with personalised health content and tracking tools. Patients can schedule and attend video meetings with nurse specialists, share resources and provide support to one another.
The community is a place where people on the drug Humira can connect with one another, share their experiences, provide support to one another and receive professional help.
Patients have direct access to a range of resources, and information within the community. They can share their experiences on the public newsfeed or via private chat or video conference with the MyViva nurses.