Connecting and empowering people to reclaim their health

Community is at the heart of everything we do

Health is social. It is easy to see our life’s journey as an individual path, separate from others. As humans we have the ability to connect deeply with each other and change hearts, minds and behaviors for better health. Better together.

Leadership team

Siobhan Bulfin

Founder, CEO

Siobhan is a social entrepreneur, with over 15 years’ experience in marketing and business development, running her own companies, specialising in social media and applied game design. Leaving us all wondering where she finds the time, she also teaches yoga, runs marathons and flies planes!

Sam Rodney-Hudson

Programme & Partnerships Director

Sam is a mental health specialist with experience in crisis teams and brief intervention with primary health. She has worked in New Zealand, Australia and the UK. Her off duty pursuits include community radio, all things music, and watersports. Sam is passionate about sustainable living and the way it can be enhanced by modern technology.

Dr Chris Masters

Medical Director

A General Practitioner since 1997, Chris has 15 years experience as a Clinical Director of one of NZ's high performing PHO's. He has a passion for supporting primary care’s ability to provide innovative services that support people to self manage and prevent chronic conditions.

Komal Chhiba

Finance Manager

Komal has a passion for managing the day-to-day running of fast-growing businesses , bank reconciliation, PAYE, GST, debtor management, creditor payments, budgets, cashflows and invoicing. She runs a busy household with two teenagers and a large cat. In her spare time Komal loves to cook and is a dab hand at interior design.

Board of Directors

Siobhan Bulfin


Siobhan is the founder and CEO of Melon. An entrepreneur at heart, she has 20 years experience running her own companies specialising in social media and applied game design. An intrepid traveler she has traveled the globe, is a certified yoga instructor and recharges with trail running, meditation or piloting small planes.

Paula Snowden


Paula is the CEO of the Problem Gambling Foundation. Her previous roles include CEO of Quitline, Director Community Relations at ACC, General Manager of social housing at Housing NZ, and Deputy CEO at Alcohol Advisory Council. Paula is a Trustee of the Unicef Children’s Foundation. Paula’s tribal affiliations are Ngapuhi.

Brian Russell


Brian is a tech entrepreneur with over 25 years in product design and commercialisation. He founded and ran Zephyr Technology Corp a US based medical device company for 14 years, before successfully exiting to Covidien (now Medtronic). He has 22 patents in silicon chip design and physiological monitoring.

Lance Wiggs


Lance is the founding principal of Punakaiki Fund, which invests in high growth companies in design, technology and internet sectors. Lance has an MBA from Yale and a B Tech in Product Development. He motorcycled through much of the world before it was fashionable.

Our Values

  • Work on stuff that matters
  • Think big
  • Embrace uncertainty and change
  • Love what you do
  • Build and maintain honest and open relationships
  • Do more with less
  • Always learn

Wellington, New Zealand

8 Kent Terrace - Level 1
Mount Victoria
Wellington 6011
Tel: +1 64 21 510 669

San Francisco, United States

1355 Market St. Suite #488
San Francisco
California 94103
Tel: +1 916 747 6017